Description

CPA, which stands for Cost per Action, is basically a form of affiliate advertisement that is used
by almost all companies throughout the world in order to generate leads for their products. This
marketing is done by affiliates who work through their own websites in order to send traffic to
the advertiser’s website for the product of the company. CPA deals with specific forms of
marketing which involve pay per click and pay per lead ads.
CPA is also known as Cost per Acquisition. This makes more sense literally, since affiliate advertisers under CPA
networks are paid based on what the advertiser acquires from his or her customers
There is no returning of funds in this sort of advertisement. As long as the entire action is
completed by potential customers, affiliates get paid per lead that they provide to the advertiser.
This makes it easier and simpler for advertisers to work for their company, as well as for
affiliates to work for their advertisers.
Since there are many CPA networks out there and hundreds of affiliates are hired from these
networks, advertisers usually have affiliate managers who go through the resume of each of
these affiliates and hire only those who have the best lead generation records, or are the most
appropriate for a specific line of marketing.
The basic deal with CPA marketing is to generate traffic to the company?s website. This job is
outsourced by the advertisers of these companies to the affiliates, who in turn get paid in
commission depending on the quality of lead generation that they can provide. Affiliates then
use various forms of advertising such as banner ads, keywords, article directories, pay per click
ads and video ads to attract more traffic for the website.
Companies that sell insurance, credit and/or debit cards, public bonds or even ring tones of cell
phones, use CPA networks to build their leads. Affiliates should stay in touch with their
managers since the latter are well informed about the latest information regarding the COA
networks and the newest ideas for this sort of marketing.
Although getting paid $30 for each action that an affiliate is able to generate from potential
customers may seem like a cheap bargain for the work that they go through, if they have a
handsome customer profile of about 400 to 500, then this amount can multiply into a hefty pay
packet per month.