CPA, which stands for Cost per Action, is basically a form of affiliate advertisement that is used
by almost all companies throughout the world in order to generate leads for their products. This
marketing is done by affiliates who work through their own websites in order to send traffic to
the advertiser’s website for the product of the company. CPA deals with specific forms of
marketing which involve pay per click and pay per lead ads.
CPA is also known as Cost per Acquisition. This makes more sense literally, since affiliate advertisers under CPA
networks are paid based on what the advertiser acquires from his or her customers
There is no returning of funds in this sort of advertisement. As long as the entire action is
completed by potential customers, affiliates get paid per lead that they provide to the advertiser.
This makes it easier and simpler for advertisers to work for their company, as well as for
affiliates to work for their advertisers.